
01 · Who this is
I left a corporate job, put my things in storage and bought a one-way ticket to Spain. I never quite got around to going back.
This isn't a résumé or a portfolio. It's a home base: what I'm working on, where I've been, and the photos I took along the way. In Málaga they call me El Yankee Boquerón: the American who stayed long enough to become a local. (Boquerones are the little anchovies Málaga is famous for, and what people from here get called.)
- Based
- Southern Spain
- Work
- Amplific Lab
- Usually
- Outside
- Locals call me
- El Yankee Boquerón
02 · Right now
Updated
- Building
- Rebuilding Amplific Lab for the AI era: agents, integrations and fewer manual chores for small and mid-sized companies.
- Roaming
- Europe by van, months at a time. The office is a laptop, a phone and a signal.
- Living
- Near the Mediterranean with my wife and two dogs. Beach address, mountain person.
- Not yet
- One more project, still under wraps.

03 · The route
The long way here
Less of a career path, more of a scenic route.
- 01 Southern California Born.
- 02 Bend, Oregon Raised. The mountain problem starts here.
- 03 Salt Lake City University.
- 04 A corporate desk Tried it. Left it.
- 05 A one-way ticket Figure out the rest later.
- 06 Southern Spain New language, own company, new nickname.
- 07 The van Still going.
04 · Made
Things I've built along the way
Then, now and next. The skyline above is the view from Pilot Butte, back home in Bend.
Then
Málaga Flow
A guide to what Málaga offers beyond beaches and weather. My first project in Spain.
Now
Amplific Lab
My marketing company, being rebuilt around AI agents and integrations.
Next
Coming soon
Something new, for a corner of the dog world nobody is looking after. Not ready to show yet.






