Orient Overseas Container Line

The Challenge

  • Industry wide rate volatility
  • Port of Long Beach California labor strikes
  • Fuel costs & environmental requirements/concerns
  • Over capacity and over saturated market due to “mega ships” coming online
  • OOCL North American Group headquarter relocation and implementation

The Solution

  • Invest in The Future
    • Middle Harbor Redevelopment Project in California: Automation, operational efficiency, sustainability and environmental friendliness
    • Refleeting Plan: Retire old vessels by selling/chartering. Updating fleet to new “Mega Class” vessels to push competition
  • Form Effective Alliances
    • G6 Alliance: Achieving scale & enhance product quality
  • Deliver Superior Performance
    • Constantly updating sailing schedules/port calls to maximize vessels capacity



Sailing Routes


Sales Analyst – OOCL NAG Headquarters

Customer-centric Selling Approach

Applied this approach to acquire new business; emphasized to foster strategic business alliances with customers and enhance thier competitiveness.

Match Customer's Needs with Company Objectives

Encouraging under-performing service loops to help increase load factor on vessels.


Competitive Rate Quote

Established competitive rates with customers based on prospective shipping volumes.

Daily Cross Continental Communication

International communication with trade, traffic, financial, and customer service departments around the world.

Strategic Analisis

Analyzed current & target customers business developments into increase sales and vessel load factors.

Contract Management

Filed contractual amendments to ensure compliance with Federal Maritime Commission and mutual agreements between both parties.


Industry Developments

Monitored and communicated urgent market and industry developments to both customers and sales. Invaluable during labor strikes in Port of Long Beach.

Who Moved My Cheese?

Presented 3 inspirational seminars to North American Group Integrated Management Service Center colleagues about a business motivation fable called “Who Moved My Cheese” by Dr. Spencer Johnson. Proposed advice on adaptation to change, anticipating change, moving with change and encouraging it.

  • Customer Retention 96% 96%
  • Customer Satisfaction 90% 90%
  • Sales Goals Met 100% 100%

Customer Account Management

I had the pleasure of working with and managing many different companies from around the world. Here are a few examples:

Proctor & Gamble, CNH Industrial, Kellogg, PetSmart, Cummins, Jarden, SC Johnson, Bissell, True Value, Full Beauty Brands, Cardinal Health, America Chung Nam, Herbalife, Belkin International, Fender Musical Instruments, Ace Hardware, Rockford Corporation, Expeditors, DB Schenker, Kuehne & Nagel, Nippon Express, C. H. Robinson, Cycle Link, Delong, Toy Shippers Associations, National Custom Brokers & Forwarders Association, and International Housewares Shippers Association.

Excellence Through Quality

Customer Focus

Community Responsibility

People, People, People

Interested In Working with Me?